Our Executive Management Team

CEO Asaf has over 20 years of experience in business development, upstream marketing, and finance roles. He has hands-on expertise in growing successful businesses by creating strategies, leading business development activities, and developing cutting-edge products. He has held senior positions in public and private medical device and biotechnology companies, including Johnson & Johnson, Omrix Biopharmaceuticals, and Lumenis. Asaf holds a Bachelor of Arts degree in Economics and Business Administration from the University of Haifa.

General Manager Israeli Operations & COO Having served as GM of pharmaceutical manufacturing plants in Israel and in Europe, Martha has extensive experience in global operations, processes, local/global connections, and human resources. She holds an MS in biochemical engineering and a PhD in immunology.

Co-Founder and Chief Clinical Consultant Lior led Vibrant Gastro as the CEO & Co-Founder since 2010, acting as the company`s clinical manager, inventor and co-designer of Vibrant holistic system. Lior brings 35 years of experience in the start-up leadership in Med-Tech and Hi-Tech companies.

VP of Market Access and Reimbursement Mark has three decades of experience leading strategy, promoting market access, and aligning value-based health care and population health in inpatient hospital and outpatient surgical settings. He previously served as senior director for Smith+Nephew and has led strategic market access and reimbursement efforts for companies including Mölnlycke, US and Johnson & Johnson. He received his MBA from La Salle University and his bachelor of science from Eastern Connecticut State University.