Our Executive Management Team

CEO Asaf has over 20 years of experience in business development, upstream marketing, and finance roles. He has hands-on expertise in growing successful businesses by creating strategies, leading business development activities, and developing cutting-edge products. He has held senior positions in public and private medical device and biotechnology companies, including Johnson & Johnson, Omrix Biopharmaceuticals, and Lumenis. Asaf holds a Bachelor of Arts degree in Economics and Business Administration from the University of Haifa.

General Manager Israeli Operations & COO Having served as GM of pharmaceutical manufacturing plants in Israel and in Europe, Martha has extensive experience in global operations, processes, local/global connections, and human resources. She holds an MS in biochemical engineering and a PhD in immunology.

CFO Eli has 15 years of experience as CFO in both large and international organizations and start-ups, including Vocaltec, Cimastron, and IFN Systems Ltd. He is a CPA with a BA in accounting and economics from Tel Aviv University, and an MA in law from Bar-Ilan University in Israel.

Co-Founder and Chief Clinical Consultant Lior led Vibrant Gastro as the CEO & Co-Founder since 2010, acting as the company`s clinical manager, inventor and co-designer of Vibrant holistic system. Lior brings 35 years of experience in the start-up leadership in Med-Tech and Hi-Tech companies.

VP of Market Access and Reimbursement Mark has three decades of experience leading strategy, promoting market access, and aligning value-based health care and population health in inpatient hospital and outpatient surgical settings. He previously served as senior director for Smith+Nephew and has led strategic market access and reimbursement efforts for companies including Mölnlycke, US and Johnson & Johnson. He received his MBA from La Salle University and his bachelor of science from Eastern Connecticut State University.

VP of Sales and Marketing Doug has nearly 30 years’ experience in senior commercial leadership with a proven impact as a growth driver. He previously served as business director at Alnylam Pharmaceuticals, with prior efforts at Flexion Therapeutics, Takeda Pharmaceuticals, Bayer Pharmaceuticals, and others. He received his bachelor of science from Indiana University Bloomington.

VP R&D Shai brings more than 10 years of experience in R&D management in the biomedical arena. He has led the R&D teams at various companies including Ion Medical, Ortospace, and Contipi.

Head of Product An experienced product executive with a vast software and mobile background, Uri has experience in digital mobile products and AI. He is an industrial engineer from the Technion and an MBA graduate from IDC.